Toronto, ON (Wednesday November 30th, 2022)
ANOKHI LIFE, North America’s longest running multimedia, multi-platform brand about South Asian pop culture, lifestyle, and entertainment, will be celebrating it’s 20th anniversary in 2023 through an online video series for it’s global audience, as well as a slew of live, in-person events.
Historically, the anniversaries have been showcased as The ANOKHI Awards, which have compromised of:
- a red carpet media reception
- an awards-entertainment-fashion show
- a multi-performance after party, all in one, momentous evening
ANOKHI’s two-decade journey has had many product and service launches, with the goal of moving the dial on the North American, South Asian community’s mainstream footprint;
- print, tablet, online magazine
- coffee table books series
- local boutique seminars to internationally acclaimed awards shows
- multiple online communities (e-newsletter, social media network, video channels, radio show).
In addition, the brand has featured some of the most influential celebrities & thought leaders of our times, supported many charity initiatives, and marketed numerous local & multinational brands along the way.
To commemorate the evolution of ANOKHI, as well as the global South Asian community’s footprint, the brand is marking the past 20 years with a two-part celebration:
PART 1: The ANOKHI EMERALD HONOUREES Video Series Over 45 Days Across ANOKHI’s Social Media Platforms @anokhilifestyle.
The theme this year is honouring 20 years of ‘South Asian Empire Builders’ – people who have built ecosystems to elevate fellow South Asians in their respective industries, as well as those who have been instrumental in opening the flood gates for South Asians to pour into the mainstream stratosphere.
The focus will be to honour empire builders in the fields of business, lifestyle, glamour, media, arts & entertainment, politics, and philanthropy.
“The purpose is to accomplish a far more engaging, interactive, and accessible format to celebrate the empire builders, where everyone attending will get a front row seat for the entire 30 days of festivities.” stated Founder & CEO Raj Girn. She continued, “The brand will be extending its reach further & deeper than ever before, because these empire builders – who have collectively changed the trajectory of the South Asian community over the past 20 years – deserve their stories to be told to a global audience.”
Over the 45-day period, the ANOKHI’s large social media communities will experience a virtual, glamorous ANOKHI world from the comfort of their homes.
Sweepstakes:
Through social media engagement strategies, ANOKHI’s social community members will be automatically entered into a daily draw, with the daily prizes being valued at a minimum of $500. To qualify for each day’s draw, those interested must interact with each day’s Honouree videos (as per instructions provided for Sweepstakes eligibility).
PART 2: Series Of Live, In-Person Entertainment-Fashion-Networking Events in Toronto
ANOKHI’s 20th anniversary festivities will commence on June 15th, 2023 with a 3-day, live, in person event series. This will also be accessible virtually ANOKHIs’ global social media communities, so anyone who cannot make it to the live events, can still tune in virtually.
The events will spotlight ANOKHI Magazine’s tagline: Pop Culture. Lifestyle. Entertainment.
Day 1: Thurs. June 15:
- “VIP Sponsors Soiree”
- Non-ticketed
- Acknowledging stakeholders who made the festivities possible
Day 2: Fri. June 16:
- “Pop Culture Fashion Show”
- Ticketed
- South Asian fashion designers + influencers & personalities of note walking the ramp
- Auction to raise funds for CAMH, the Centre for Addiction & Mental Health
Day 3: Sat. June 17:
- “Lifestyle Brunch”
- Ticketed
- 1 keynote, 1 panel discussion, 1 fireside chat
- With personalities at the top of their game
Day 3: Sat. June 17:
- “Entertainment Gala” – The ANOKHI EMERALD Ball
- Ticketed
- Multiple Performers & DJs
Those interested in sponsoring the event(s) and/or sponsoring the sweepstakes, can get in touch at: www.Anokhi20.com.
For interview enquiries with the founder Raj Girn, please contact:
[email protected]
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About ANOKHI LIFE
ANOKHI LIFE (previously ANOKHI MEDIA) was founded in 2002 by its award-winning President and CEO Raj Girn, who had the vision of creating a one-stop multimedia resource to communicate and engage intimately with the global South Asian community to which she belongs, as well as provide a platform for relevant and penetrative connectivity between the community and the commercial world at large. With this as the central focus and mission statement, Raj and her team set forth to create a brand that would forge this vision into the mindshare of the community and market share of the client.
ANOKHI LIFE’s portfolio includes a robust online community with an online magazine blog, 2 video channels, a radio show, an annual awards show, a boutique event series, a weekly newsletter, and a global social media network. They have also garnered an extensive, long-term, multi-national client base due to their innovative strategies and pioneering initiatives. The brand has become North America’s premier “go to” information resource for all aspects associated with South Asian pop culture, lifestyle and entertainment, for the consumer, the media and the commercial sector.
