MESSAGE FROM THE FOUNDER
Theme:
The #ANOKHI20 milestone marks the diverse success and growth journey of the North American, South Asian community over the past 20-years, and we’re so proud to be here for it!
The South Asian community in North America has gone from being under the radar 20 years ago, to dominating every single industry in the world today – Business, Politics, Media, Technology, Philanthropy, Glamour, Entertainment (and so much more).
It is this legacy that we will be showcasing during #ANOKHI20 from May 1st to June 17th, 2023 and we invite you to come celebrate 20 years of South Asian “Empire Builders” in the world’s most diverse and inclusive country – CANADA!
Raj Girn, Founder
The ANOKHI Brand
Vision:
To bring 3 generations of South Asians – Gen X, Y, Z together to celebrate their combined invaluable contribution to North American society and beyond.
Mission:
To curate intentional interactions between the South Asian community, the sponsors, the notables (celebrities & influencers), and media, where everyone wins.
Goal:
- To provide the community with engaging platforms, where their stories can be told and shared in all narratives that they existed in.
- To provide companies with the opportunity to reach the South Asian community with their products & serves by meeting them where they’re at.
Why We Are Celebrating #ANOKHI20 This Spring:
May is South Asian Heritage Month
We are aligning our celebrations accordingly in order to accomplish 3 specific things:
- Awareness Amplification of South Asian culture and success during the time when the community is being spotlighted in mainstream society in North America.
- Social Networking opportunities.
- Business Networking opportunities.
May is Mental Health Awareness Month
This year we are proud to support CAMH’s South Asian initiative in 2 ways:
- Awareness Amplification to normalize mental health awareness among South Asians as part of our multi-tiered #ANOKHI20 activations.
- Donating Proceeds from ticket sales.
